Steve Heisler’s Injury Lawmobile

The Daily Record has a story this week about Baltimore personal injury lawyer Steve Heisler’s new advertising ploy: he’s wrapped his Ford Expedition in an advertisement for his Baltimore firm and dubbed it The Injury Lawmobile. Danny Jacobs writes:

lawmobile

“Some lawyers say it goes over the line,” Heisler said, almost anticipating the question. “I say in this day and age, you’ve got to take advantage of every opportunity possible.”

I have never met Steve Heisler but I’ve talked to him on the phone. He actually was threatening to sue a non-law related business that I own without knowing that (1) I owned the business, and (2) his client was pretty much making up the facts. (I’m sure the latter was more persuasive than the former.)

Anyway, he seemed like a nice guy, a fine lawyer and certainly a zealous advocate for his clients. That said, I think the Injury Lawmobile is just an awful idea for all of the obvious reasons. But I also think it is a bad marketing idea. Why? Because I think while this kind of exposure gains clients, it is going to deter the clients personal injury attorneys really want: the most seriously injured and the families in wrongful death cases. Do they reach out to The Injury Lawmobile? I don’t think so. (If I’m wrong about this, it is probably best that I stay in the dark.)

In my conversation with Steve, I never found out whether he has kids. If he does, I would implore him to let their mother take them to school.

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