Annals of Bold Legal Marketing
I get emails from people marketing legal directories and whatnot all day but I particularly enjoyed the hubris of this one:
Hi Ron,
Your name was passed to me as a potential candidate for a Lead Counsel position on our Personal Injury panel in the Salisbury area. We are currently seeking a qualified attorney who can take additional casework. We do need to verify your qualifications in order to see if you are eligible for this position. This is a four attorney panel and we are only looking to work with one additional attorney. We currently have several candidates in review for the position. If this is something you would like to be considered for; I would need the preliminary info below returned within 24 hours.
How long have you been practicing Personal Injury?
Are you in good standing with your State Bar?
Have you had any client related disciplinary action taken against you?
When is your next available time to have a phone appointment to discuss this position further? Please list a time and date.
Note: Only emails with an appointment time listed will be considered.
Regards,
Colin Richardson
Director of Lead CounselPhone: 800-397-3743 ext. 7027
Fax: 800-220-4546
Website: www.lawinfo.com
E-mail: crichardson@lawinfo.com
Need more Clients? www.lawinfolegalmarketing.com
So he sends a cold call email (he left a message, too) agreeing to interview me for the "position" but will only consider me if I quickly follow his explicit instructions and have great credentials (like, you know, being in good standing with the bar). I love the strategy although I have to wonder how effective it is with prospects who have a third grade education.
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